2015 saw a tremendous rise in tourism arrivals from the UK, growing to 154,589 individuals. This represented a 15.65% growth rate over 2014, the highest annual growth rate experienced in more than a decade. It was also notably higher than the global growth rate of tourism to the Philippines of 10.91%

2016 on the other hand saw global visitor arrivals for the first month of the year reach 542,258 individuals registering a double-digit increase of 13.17% over January 2015.

The country generated an estimated earning of PHP 21.94 billion or GBP 313.43 million from tourism activities for the month of January 2016.

United Kingdom ranked 4th in highest per capita spend in the country.

The strong performance of the industry is expected to continue this year as the industry is gearing for aggressive marketing activities and international events such as the holding of the ASEAN Tourism Forum in January, as well as, increasing awareness of the countries product offerings which will be able to sustain influx of visitors to the Philippines.

The United Kingdom remains as the highest visitor-generating market in Europe and 8th overall for January. It posted a growth rate of 25.95% increase over the same month in 2015 with 15,072 arrivals.