London—The Philippines returned to London’s Waterloo train station after its successful activation in Spring, ran from October 17 to November 10. Department of Tourism (DOT) Secretary Wanda Corazon Tulfo-Teo, together with the delegation to the World Travel Mart (WTM) 2016, paid a special visit to see one of the many consumer marketing activities staged by the DOT overseas office in the United Kingdom (UK).
“The United Kingdom remains our eighth top market, contributing 117,500 thousand visitors from January to August this year, registering a 13.5 percent growth. With more activities like this done to reach our target segments, we are optimistic to grow the numbers and move closer to our goal of six million arrivals this year,” Secretary Teo enthused.
“I am honored that our legislators, led by Senator Nancy Binay, Congresswoman Lucy Torres-Gomez and Congressman Roger Mercardo, are able to witness how the DOT pursues its marketing activities. Along with the WTM exposure, we remain positive of the legislature’s continued understanding and support for DOT’s mandate and projects,” the tourism chief added.
Visitors were able to witness Philippine branding featured across the Waterloo Motion, Europe’s largest advertising screen at 80 meters wide and twelve D6 HD screens around the station.
Special promotional flights and holiday packages are likewise were advertised by partners which include Philippine Airlines, STA, Explore, Dive Worldwide and Secret Escapes.
The commuters were likewise able to feel the Philippines via VR (virtual reality) at the experiential zone at the concourse. They also had the chance to win a holiday to the Philippines by simply uploading to social media their paddle boarding or sky cycling selfie photos taken at the zone.
The top destinations were enjoyed in 360-degree views. The fun experience grew as more exciting prizes await the lucky consumers.
The project was part of the Station Domination Series which started in Waterloo in April this year where it was able to reach 8.4 million commuters and 1.2 million Facebook users. The project later moved to the King’s Cross Station and finally back to Waterloo.
Waterloo is one of UK’s busiest railway station with almost 100 million passenger entries and exits recorded in 2015. It is also the 15th busiest passenger terminal in Europe and the 91st busiest railway station in the world. Given this high traffic, the Philippines hopes to gain wider exposure and greater impact.