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The Philippine Department of Tourism (PDOT) London has just launched its Twin-Centre Destination Program with Singapore Airlines offering a premium tourist product combining a dynamic city break with a fantastic beach holiday. PDOT London and Singapore Airlines have chosen to launch its campaign on the First Stop Singapore Platform developed by Digital Spring.


The First Stop Singapore platform ( was developed to promote the numerous attractions of Singapore before going on to the Next Stop/final destination for travellers to continue their holiday after a short city break in Singapore. For five weeks from 4 July – 17 August, the Philippines will be the featured destination on the platform.


The plan for the Philippines involves highlighting its “best of” series, covering the best dives, best islands and beaches, best food and lifestyle as well as holiday packages. This taps into the target markets of promotions for the Philippines in tandem with the four destinations in the country that Singapore Airlines currently flies to, namely Manila, Kalibo (Boracay), Cebu and Davao. The page will remain indefinitely as a resource for interested travellers.


The Next Stop Philippines page also features a competition during the run of the campaign with Singapore Airlines and Shangri-la sponsoring full international flights and accommodation in Boracay and Cebu during the Philippines month.  Join now at: Join now!