In collaboration with the Philippine Embassy in Madrid, The Philippine Department of Tourism (PDOT) is leading the country’s participation in FITUR, the most important travel trade and consumer event in Spain to being held this week at the Feria de Madrid from May 19-23, 2021.
Despite the challenges of the current pandemic, the PDOT is delighted to maintain a presence at FITUR an event that draws 11,040 companies from 165 countries and regions, 150,089 trade visitors and 111,089 visitors from the general public.
Networking at FITUR
FITUR is a great opportunity to network with the key Spanish trade counterparts and media supporters, and to keep them updated on the destinations and travel safety measures in preparation for the country’s reopening and promotional plans. The Spanish tour operators are gearing up for the winter holiday programs especially to long-haul sun-sea destinations including the Philippines.
The major activities include the booth /face-to-face meetings with the Spanish travel trade on May 19-21 and consumer promotions on May 22 and 23 when the event opens to the general public.
The PDOT will be having a video show, flair bartender exhibition and raffle promo with Turkish Airlines which will give away a dream vacation package to the Philippines including roundtrip international tickets, and an 8-night stay with transfers and select tours in Manila, Puerto Princesa, El Nido and Bohol courtesy of Baron Travel, Annset Holidays, El Nido Resorts and Intas Destinations.
PDOT is also registered for the ongoing virtual FITUR B2B platform from May 5 to June 04 where the Philippine Sellers composed of 13 tour operators and resorts specialising in the Spanish market are given month-long access to online business meetings with the top Spanish /International Buyer tour operators and travel retailers.
Spain is a very important source market for the Philippines in Europe. In 2019 (pre-pandemic), almost 50,000 Spanish visitors went to the Philippines with a year-on-year growth rate of 12.72%, ranking highest in growth in terms of Spanish travel to Southeast Asia.
The Spanish travellers go mainly for beach holidays, nature trips, cultural immersion, soft adventure, scuba diving as well as health and wellness covering Palawan, Siargao, The Cordilleras, Boracay, Cebu, Manila, Bohol, Bicol Region, among other most sought-after destinations.