The London Waterloo Station had been taken over by the Philippine Department of Tourism, as part of the Visit Philippines Again 2016 campaign, launching a station domination series that started with London Waterloo Station from the 24th of April to the 23rd of May.
The station domination began with the Philippines featuring a special immersion zone at the station that gave the commuters a taste and feel of the country’s beauty and its promise of a “more fun” overall experience when they travel to the Philippines .
Commuters received instant prizes and had the chance to win a holiday to the Philippines in three fun ways. One, by taking “foot selfies” using floor stickers mapped around the station concourse. Second, by taking part in the 3D selfie stand, and lastly, by experiencing the Philippine islands in the virtual reality pods with 360 images taken by Philippines’ very own Rommel C. Bundalian.
Apart from the experiential zone, the campaign also featured a month-long Philippine branding presence at the station including London Waterloo’s large motion digital screen, which is Europe’s largest digital motion display, floor media, large banners and showcase offers from Secret Escapes, Hayes and Jarvis, Explore, Dive Worldwide, Netflights and Philippine Airlines. The month long Station Domination was seen by some 8.4 million commuters of London Waterloo Station, reached over 1.2 million Facebook users with over 50,000 engagements on various social media platforms.
“The tourist arrivals to The Philippines for 2016 has already reached record numbers this year, growing by over 20% in February alone, and with such a vast variety of cultural and musical events, adventure and beach holidays and the Philippines being home to the most beautiful island in the world – Palawan – we are sure that there are many reasons to keep coming back to the Philippines”, –Gerard O. Panga,Tourism Attaché and Director for Northern and Southern Europe.
Visit Philippines Again 2016 Monthly Holiday Competition
The Philippines London Waterloo Station Domination also launched the Visit the Philippines Again 2016 monthly holiday competition which draws one lucky winner each every month among those who engage in our campaigns.
The very first winner was chosen from commuters who participated in the activity held at the station last 23rd to 30th of April. At stake for the #VPAHolidaysUK competition was a package for two that includes a 6nights/7days holiday to Bluewater Maribago Beach Resort in #Mactan #Cebu, Bluewater Panglao Beach Resort [Official] in #Panglao #Bohol and Dusit Thani Manila in #Makati plus a roundtrip ticket from London to Manila via Philippine Airlines. The extremely lucky winner was Mr. Mike Tutton who works near Waterloo Station.
” I was just walking at the station with a mate who needed to get his money changed, so I went to have my photo taken while he did that. I have never won anything in my life this big, so thank you.” – Mike Tutton (month of May #VPAHolidaysUK winner)
Want to win a holiday to the Philippines? be ready every 20:16hr during the 16th of every month for the whole year of the “Visit the Philippines Again 2016” campaign, one lucky winner will be chosen from our social media likes, followers, email address subscribers and entries taken from our on-ground activities. All you have to do is keep sharing, posting and engaging in our campaigns using #VPAHolidaysUK and that’s already a competition entry.
And remember, don’t be disappointed if you didn’t win this month, your entry is good for the rest of the year. So, keep on sharing! Good luck! and as they say #itsmorefuninthephilippines #VisitPHagainUK #flyPAL.